Selling Your Home, our 20-Point Home Selling System.

At the Lawrence Walsh Group placing your property on the multiple listing service (MLS) is just the first step in our 20-Point Selling System.  Our goal is to immediately provide your property with maximum market exposure, outstanding customer service and a rewarding experience in the sale of your home.  Our 20-Point Selling System has been perfected over the past twenty years and is designed to get your property sold in the least amount of time with the best negotiated terms and highest possible price.

1. Expanded MLS System Exposure

Here in Putnam & Westchester Counties NY, more than 80 percent of real estate transactions include both a Listing Broker (representing the seller) and a Selling Broker (representing the buyer).  Because of this fact we use strategic marketing programs that target Realtors in New York City, Westchester and Putnam Countes NY as well as Fairfield County CT.  One important strategy is to list your property in all three multiple listing services (MLS) fully covering our area, including;

  • Westchester – Putnam NY MLS. (1,000 Offices / 8172 Agents)

  • Mid-Hudson NY MLS Service (200 Offices / 1600 Agents)

  • Connecticut CT-MLS Service (1460 Offices / 8320 Agents)

  • We also periodically send blast emails with photographs and details of your property to all agents in the MLS System.

2. Home Staging & Preparation

It’s a fact that homes that have been ‘Staged’ sell faster and for more money. When you list your home for sale with the Lawrence Walsh Group, we’ll include a staging consultation and show you ways to make your house more attractive to buyers.  Staging your property effectively can be the difference between a timely sale or having your house stagnate on the market.


3. Professional Quality Photographs

Every property listed with the Lawrence Walsh Group has professional quality photographs and virtual tours produced for advertising.   Studies has shown that buyer’s spend more time viewing listings that have numerous quality photographs, resulting in more interest and follow up showings.  In today’s competitive market every step must be taken to provide your property with the highest competitive advantage.

4. Proper Listing Price

The foundation of every successful property sale begins with proper pricing.  To determine an accurate listing  price we do a thorough analysis of your home and neighborhood.  We then research comparable homes you are going to compete against and a history of those that have successfully sold in the past six months.  In addition we use a proprietary algorithm to validate our conclusions.


5. Internet Marketing

Today, approximately 86 percent of home buyers use the internet to search for their next property.  Because of this fact, the internet is an essential part of our marketing strategy. In fact, we drive thousands of buyer visitors each week to this site through our strategically placed internet blogs and satellite web sites such as, and  To further maximize your property’s exposure online, we extensively use syndicated advertising that features your home on such sites as those listed below.


6. RE/MAX Yard Sign & Lockbox

Buyers find it refreshing to reach the listing agent rather than a company secretary.  This is why we advertise our direct phone number on every advertisement and on our yard signs.  By doing so, buyers are assured to reach us when their interest levels are the highest.  This allows me and my hand picked team to personally and professionally handle each and every inquiry.

7. Brochures and Postcards

We produce an impressive high quality glossy property brochure highlighting all of your home’s features to be given to potential buyers. We will also produce an equally impressive direct mail piece to send to your immediate area to let the world know that your home is for sale.

8. Listed with RE/MAX Corporate Re-Location Division.

All of our listings are immediately made available to our REMAX Re-Location Division which has relationships with most Fortune-500 companies and many national & international corporations.

9. Print Advertising

When you list your home with us, you can count on the fact that your home will gain maximum exposure through use of classified advertising in various print publications such as Hudson Valley Homes, Yorktown Pennysaver, Journal News, Harmon Homes & more.

10. Presentation to Past, Present & Future Clients

We maintain an extensive database of past and present customers which we will search for any/all matches that are looking for a property like yours.

11. Network with other REALTORS®

In life, few things are as important as relationships. For this reason we continually network with other top Realtors; sharing information about available listings and buyer’s needs. Because of these valued professional relationships many home sales are transacted between the same agents. It is common for properties to be sold directly through these networking relationships rather than through the Multiple Listing Service.

12. Monitor Comparable Properties

Lawrence Walsh and his team closely monitor’s the Westchester-Putnam MLS to detect price and status changes on competitive and comparable properties.  This insures you that your property always stays one step ahead of the competition by proactively responding to changes in the real estate market.

13. Communicate Regularly the Progress of the Sale

It can be frustrating when trying to sell a home without the benefit of market updates and feedback from each showing of your home. We stay in contact with every seller weekly to update them about any potential sales and buyer feedback.

14. All Inquiries are Personally Handled by Our Team

All Inquiries are handled personally by our team to ensure the best opportunity for a sale.  This insures that every inquiry is handled professionally by us and that prospective buyers can immediately get the information they need to make an informed buying decision.

15. Professionally Negotiate the Purchase Contract

Lawrence Walsh and his team have a keen understanding of market conditions and can be your strongest ally when negotiating a sale. With experience in selling and negotiating home purchase on behalf of buyers and sellers for over twenty years, we will negotiate the best possible terms and highest possible price for your property.

16. Arrange Mortgage Options for Prospective Buyers

With a close association to the best and most aggressive lending institutions and mortgage brokers, teh Lawrence Walsh Group can offer a wide variety of financing options. With attractive loan programs, your home will be affordable to more buyers.  Sellers can be assured that their buyer has been pre-qualified and will have access to the money needed for a successful closing.

17. Participate in the Bank Appraisal

Lawrence Walsh and his team will attend and/or proactively participate in the bank appraisal to insure the progress of the sale is not impeded and kept on track.

18. Participate in the Title Insurance

Lawrence Walsh and his team will assist and /or proactively participate in the title insurance process to insure the progress of the sale is not impeded and kept on track.

19. Communications with both Seller and Buyer Attorney’s

Lawrence Walsh and his team will maintain effective communications with both the seller and buyer attorney’s to insure all information required is obtained in a timely manner.

20. Attend the Closing

Lawrence Walsh and/or the agent you are working with will attend the closing of your property to insure that no last minute issues rises that compromise the planned closing of the deal.

Contact the Lawrence Walsh Group for first class representation and exceptional client services. Call us today at 914-248-1800 or complete the form below for a confidential consultation.